Chanel: film noir for spring 2011

These days most fashion houses not only produce a big show, but a film to go with it. Chanel is no exception, delving into the trend -- and the aesthetics of la nouvelle noir film -- to present a ready-to-wear collection in "Up Close" (see the video below). Subtle film is increasingly being integrated into fashion marketing campaigns to reach consumers as they flock online, giving them something dreamy to latch onto.