Ad Bowl 2010

We're not sure if any of the top Super Bowl commercials of 2010 were memorable enough to be counted among the best ever. Of course the ranking is completely subjective, but who can forget when Farrah Fawcett slathered Noxzema on New York Jets quarterback Joe Namath’s chin? Or how about the classic where Pittsburgh Steelers defender "Mean" Joe Greene softened up after a kid gave him a Coke? That was all a generation ago, of course, but in recent years we've taken our hats off to the likes of E*Trade, which in 2000 blew millions of dollars on an ad where two dolts watched a monkey clap to cha-cha music.

Again, this year's group didn't impress as deeply -- and they were overwhelmingly sexist despite the growing number of women who are fans of the game. But at least, for a day, it seemed, American Idol's "Pants on the Ground" craze dried up. That's because Dockers had an ad promising a free pair of pants.