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I'm late with your MediaBytes, but that just means I have more news to share.

Major Media Companies Form Measurement Initiative; ‘Not An Attempt To Replace Nielsen’

A group of 14 companies representing all the major TV networks have joined with major advertising agencies and marketers to create the Coalition for Innovative Media Measurement (CIMM).

"This is neither a trade or academic organization. We all have skin in the game.We want to get more granular TV measurement and a more innovation when it comes to getting data about online and mobile. There is one misperception we want to address: we are not looking to provide an alternative to Nielsen. Innovation can come from many places and Nielsen has a role to play." - Alan Wurtzel, NBC Universal

Google developing a micropayment platform and pitching newspapers: “‘Open’ need not mean free

After the Newspaper Association of America asked Google for some tips on how to make money, Google has submitted a proposal for a micropayment system. In the same document, Google douses some cold water on micropayments for news: “We do not believe it will be the norm for accessing content.”

ReadWriteWeb has compiled the top web trends of 2009. Check them out:

1. Structured Data

2. The Real-Time Web

3. Personalization

4. Mobile Web & Augmented Reality

5. The Internet of Things

6. Forget the iTunes LP, Apps are the New Album

7. In 8 Years, Online Video Consumption Will be Measured in Exabytes

8. How Facebook Beat MySpace: From College Dorm to Platform

Why are web trends important to the media? Aside from the news fodder on slow days, the more we know about how people are using the Internet, the better we will be able to serve them. A few news organizations have begun rolling out iPhone applications - and not just a copy of the website or a link to a mobile version - and some are looking at the real-time web and structured data. How will your news organization adapt to the will of the people?

FCC Embraces Net Neutrality, Enforces It On ISPs

The FCC is acting to preserve the independence of the Internet by embracing openness. Citing examples of the success of open-thinking initiatives like Wikipedia, YouTube, the use of Twitter by "democratic movements" and online college courses, FCC Chairman Julius Genachowski argues that inaction by the FCC is not an option--the way the internet works is too important to be left to the ISPs themselves, since their agenda is almost in conflict with the way the Net could be used in the future. He's making the four already-adopted principles of Internet governance into key Commission rules, and asking for two more to be adopted: Non-discrimination and transparency.

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